A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business by Adam Morgan & Mark Barden

Author:Adam Morgan & Mark Barden [Unknown]
Language: eng
Format: epub, mobi
ISBN: 9781118899458
Publisher: Wiley
Published: 2015-01-06T14:00:00+00:00

CREATING ABUNDANCE: CHAPTER SUMMARY

We nearly always have more resources available to us than we initially think.

Our habitual ways of thinking about resources blind us to opportunities within easy reach. If we can learn to look around us and see it that way, available abundance is everywhere. The key is to stop thinking of resources only as those we control, and start thinking of them as those we can access.

There are four sources of resource for us to access: our own stakeholders (who nearly always have more to offer than we have historically drawn on), external partners, resource owners (people or organizations who have a lot of what we need and may also need what we have), and even our competitors.

Once we have identified the potential sources to access, we need to think afresh about our own assets, and reframe what we have to create new kinds of value with which we can trade.

And we need to define an agenda that we share with that abundance owner which makes it in our mutual interest to combine resources.

This chapter calls for more mutually beneficial hustle, the kind that has helped organizations as diverse as Virgin America, Rent The Runway, and ColaLife multiply their resources many times over.

And it calls for a redefinition of resourcefulness: to be less about an ability to get things done, whatever the circumstances, and more about being able to find and deliver resources we need, from anywhere.

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